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July 12, 2011
In its global report on the state of advertising, advertising media buying firm ZenithOptimedia predicts that the Internet will pass newspapers in 2013 to become the second largest advertising ...
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July 07, 2011
In making online video buying decisions, marketers face the choice of spending more for video when they know where their ads are placed versus paying less when their ads are matched with videos ...
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July 05, 2011
I am very pleased to report that AOL Video is the exclusive sponsor of Beet.TV for the months of July and September. We are hosting display and pre-roll ads, and will produce three, news-making ...
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July 04, 2011
Subscribes of a limited number of cable services were able to access ESPN’s live streaming of the Wimbledon matches on their mobile devices for the first time. The programming was ad free, but ...
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June 29, 2011
Specific Media, one of the biggest online advertising networks, has purchased MySpace from News Corp. for $35 million today. We spoke with CEO Tim Vanderhook recently about growth of the ...
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June 15, 2011
With the widespread implementation of a rich media ad unit called "Project Devil," and a standardized, in-page video template, Aol will soon have "video on every page," says Jeff Levick, ...
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June 13, 2011
It’s been a busy few weeks for Blip.tv, the big New York-based video site for eposodic programming. It went through a complete site redesign, becoming an entertainment destination site, and ...
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June 10, 2011
To be sure, it seemed like an odd choice of music for the 500 marketers, agency execs and Hollywood producers as they settled in their chairs for the start of the Digitas NewFront event during ...
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June 08, 2011
Yahoo has 26 Web original programs, and claims the most traffic for nine out of the top ten Web’s original shows. According to Yahoo Studios chief Anna Robertson, Yahoo is planning a "dramatic ...
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June 07, 2011
Adap.tv, the enormous online video ad marketplace, reports that the amount that advertisers pay for one thousand impressions (CMP) have risen an extraordinary 125 percent for premium content, ...
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June 07, 2011
PALO ALTO, Calif — In an effort to provide marketers with the tools to advertise effectively, the giant social network has created the "Facebook Studio." For an ...
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June 06, 2011
AdKeeper, the New York-based company which allows Web users to "keep" display ads for later viewing, has contracts in place to put its "button" on 27 percent ...
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June 06, 2011
The leading online video ad network*, Tremor Media, has been renamed Tremor Video as a means to amplify its business offering, says Jason Krebs, Chief Media Officer of Tremor in this interview ...
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June 05, 2011
My Movie Pitch is a program to solicit movie ideas in a sixty-second pitch, launched in conjunction with the Tribeca Film Festival in a program by American Express. The initiative got thousands ...
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June 03, 2011
TubeMogul, the San Francisco-based company known for providing video analytics to publishers, recently launched a demand side platform for advertisers to buy online video inventory in real time. ...
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June 02, 2011
Horizon Media, the largest independent media buying agency, is working with the Adap.tv to manage online video ad inventory around current and future pricing, says Mary Shirley, VP of Digital ...
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May 25, 2011
Although many marketers seek the viral hits, it’s not easy. Success can come from extraordinary creative like the Old Spice campaign, but most from strategic partnerships, says ...
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April 28, 2011
FreeWheel, the fast-growing video management firm, is providing live video ad management for a number of broadcasters including ESPN and Turner and it has just signed up the UK’s leading ...
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March 28, 2011
Adap.tv, the San Mateo-based advertising technology provider, has raised a new round of $20 million, reports TechCrunch. Investors in the new round were led by Bessemer Venture Partners with ...
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March 18, 2011
Marketers are ready to spend money in 2011, buoyed by the economic turnaround that’s finally reaching the advertising business, said Shelly Lazarus in an exclusive interview with ...
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