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Anders Stouge on MIT Exec Ed July 12, 2010

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Diana Garcia-Martinez on MIT Exec Ed July 12, 2010

MIT TechTV

Telstra July 10, 2010 "Defending Marketing Share Against a New Entrant for Telstra" by John H. Roberts, Charles J. Nelson, Pamela D. Morrison Telstra, the Australian telephone company, was facing the threat of ...

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Whirlpool July 10, 2010 "Will It Ever Fly? Modeling the Takeoff of Really New Consumer Goods at Whirlpool"by Joseph A. Foster, Peter N. Golder, Gerard J. Tellis Whirlpool Corporation, a major U.S. manufacturer of ...

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Futuredontics July 10, 2010 "Modeling the Effects of Direct Television Advertising at Futuredontics"by Rajesh Chandy, Deborah MacInnis, Gerard J. Tellis, and Pattana Thaivanich Futuredontics, a dentist referral service ...

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XIII MIT Latin American Conference - Opening ... July 06, 2010 XIII MIT Latin American Conference

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Linked Data Competition June 24, 2010

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Bayer June 18, 2010 "Dynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities at Bayer"by Marc Fischer of the University of Passau, Sönke Albers of the ...

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Bayer June 18, 2010 "Dynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities at Bayer"by Marc Fischer of the University of Passau, Sönke Albers of the Chrisitan-Albrechts University ...

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2009-2010 ISMS Practice Prize Introduction June 18, 2010

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CVS June 16, 2010 "Quantifying and Improving Promotion Profitability at CVS" by Kusum Ailawadi, Jacques Cesar, Bari Harlam, David Trounce Like many high-low retailers, CVS (a leading U.S. drug ...

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CVS June 16, 2010 "Quantifying and Improving Promotion Profitability at CVS" by Kusum Ailawadi, Jacques Cesar, Bari Harlam, David Trounce Like many high-low retailers, CVS (a leading U.S. drug retail chain) makes ...

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Clickthrough June 16, 2010 "The Right Product for the Right Person: Product Recommendation from Infrequent Events at Clickthrough" by Marty Vrieze, David Freed, Brendan Kitts They authors describe five years of work ...

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2005 ISMS Practice Prize Introduction June 16, 2010

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Pepsi June 16, 2010 "CHAN4CAST: A Multi-Channel Multi-Region Forecasting Model and Decision Support System for Pepsico" by Suresh Divakar, Brian Ratchford , and Venkatesh Shankar Pepsico developed a model and ...

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2004 ISMS Practice Prize Introduction June 16, 2010

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2003 ISMS Practice Prize Introduction June 16, 2010

MIT TechTV

ZS Associates June 16, 2010 “Sales Territory Design: 30 Years of Modeling and Implementation” by Andris Zoltners and Prabhakant Sinha ZS Associates, a large marketing science consulting firm, traces the evolution of ...

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Rhenania June 16, 2010 "Optimizing Rhenania’s Direct Marketing Business Through Dynamic Multi-Level Modeling (DMLM)" by Ralf Elsner, Arnd Huchzermeier, Manfred Krafft Rhenania, a German direct mail-order company, ...

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Finnair June 15, 2010 "Customer Equity and Lifetime Management (CELM) at Finnair" by Abdel Labbi, Cesar Berrospi, Andre Elisseff, Giuliano Tirenni The Customer Equity & Lifetime Management (CELM) solution is ...