Hefner tweets: I’m very much alive and kicking July 12, 2011 Rumors started circulating on Facebook and Twitter about the death of Playboy tycoon Hugh Hefner. Hef put the rumors to bed – literally – on Twitter. (Jansing and Co)

Hefner dumped before wedding June 15, 2011 Izabella St. James, a former girlfriend of Hugh Hefner, talks about the cancelled nuptials of the Playboy mogul. (Martin Bashir)

Playboy bunnies are back June 12, 2011 Hugh Hefner, 85, took time away from planning his marriage to a 25-year-old woman in order to end a party to mark the opening of a new Playboy Cub in London. NBC’s Michelle Kosinki reports. (TODAY)

Toni Braxton on pondering Playboy June 10, 2011 The singer and her sisters discuss their reality show, "Braxton Family Values," and what is holding Toni back from posing nude. (Access Hollywood)

Health officials make dirty discovery at ... March 02, 2011 Izabella St. James, a former girlfriend of Hugh Hefner, reacts reports of a germ that causes Legionnaires ’ disease, found at the Playboy Mansion (msnbc tv)

'Arthur': April 8 February 15, 2011 A wealthy and spoiled playboy (Russell Brand), stands to lose his inheritance after he rejects his arranged wedding and falls for a woman his family won’t accept. (msnbc.com)

Mystery ailment hits Playboy Mansion visitors February 13, 2011 Health officials are investigating reports that dozens of people suffered repertory illnesses after attending a fundraiser at the iconic California hangout. Msnbc’s Richard Lui reports. (TODAY show)

Holly on Hef’s engagement: I want him to be happy January 19, 2011 Holly Madison, a former Playmate and girlfriend of Playboy’s Hugh Hefner, says that while she doesn’t know Hef’s fiancee, Crystal Harris, she hopes her ex is making the right choice. (TODAY show)

Playboy’s Hefner, 84, announces engagement December 26, 2010 The twice-married business mogul popped the question to 24-year-old girlfriend Crystal Harris on Christmas Eve and tweeted a day later that the holiday weekend was “the happiest” in memory. NBC’s ...

Kardashian family Christmas card   December 16, 2010 All 11 members are decked out for the holiday pics. Plus, Pam Anderson graces the cover of Playboy. And, Sandra Bullock is named People’s Woman of the Year. (NBC Mobile)

Playboy saves iconic Hollywood sign December 10, 2010 Those giant letters that sit atop the hills overlooking Los Angeles were in danger of losing their exclusive perch, but at the last minute the sign was saved, thanks to Hugh Hefner. NBC’s Lee ...

Playboy Founder Wants to Take Company Private July 12, 2010 Hugh Hefner, founder of Playboy, wants to take the company private. CNBC’s Jane Wells has the details. (CNBC)

Playboy’s private moment July 12, 2010 CNBC discusses why the company might buy back all its stock and how rival Penthouse may be waiting in the wings to buy it up. (CNBC)

Judge wants Anna Nicole Smith case reopened June 23, 2010 Judge Larry Seidlin, the man who presided over the legal decision of where to bury Anna Nicole Smith’s body, says that he dug deep for new evidence and facts that indicate the former Playboy ...

Costumes, artwork included in Anna Nicole auction May 13, 2010 Larry Birkhead and Darren Julien, of Julien’s Auction House, show TODAY’s Meredith Vieira some of the former Playboy model’s personal items that are up for grabs. (Today Show)