Massage School of Massage Therapy in Maui, Hawaii Master Your Communication SkillsAn old standard truth that has been taught in sales training for decades is the importance of having your customers 'like you', because they will not buy from someone they don’t like. It doesn't matter how outstanding your product knowledge is, if they don't like you, they will NOT buy from you.As the owner of your own massage therapy business, master the art of likability. There are key skills that anyone can learn to become more 'likable', that can be used both on the phone and face to face. A good place to start is putting the phrase "how to build rapport" into Google and you'll be amazed at the list of great free tips at your disposal.Create Something Unique About Your Massage BusinessTo set your massage therapy business apart from the rest in your area, find something you can incorporate that no one else does. People who are seeking a regular massage will often try out a number of massage therapy practices in an area to find the one they like the most.If you are able, actually go and have a massage at your competitors in your area and take great mental notes of everything that's good and bad about their practice. Then simply incorporate all of the good and none of the bad into yours. On top of that, find something unique that none of the others have.It could be something to do with your physical environment, the massage techniques you use, the products you use, or even the music you play. Create something that makes them think of you first when ever they want a massage.ConclusionIt's not rocket science. To have a successful and profitable massage therapy practice, you need a massage therapy business plan that put's the odds in your favour. There are really only four things you need: