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Marketing executives at 20th Century Fox faced difficulties in marketing Fight Club and at one point considered marketing it as an art film. They considered that the film was primarily geared toward male audiences because of its violence and believed that not even Brad Pitt would attract female filmgoers. Research testing showed that the film appealed to teenagers. Fincher refused to let the posters and trailers focus on Pitt and encouraged the studio to hire the advertising firm Wieden+Kennedy to devise a marketing plan. The firm proposed a bar of pink soap with the title "Fight Club" embossed on it as the film’s main marketing image; the proposal was considered "a bad joke" by Fox executives. Fincher also released two early trailers in the form of fake public service announcements presented by Pitt and Norton; the studio did not think the trailers marketed the film appropriately. Instead, the studio financed a $20 million large-scale campaign to provide a press junket, posters, billboards, and trailers for TV that highlighted the film's fight scenes. The studio advertised Fight Club on cable during World Wrestling Federation broadcasts, which Fincher protested, believing that the placement created the wrong context for the film.[42] Linson believed that the "ill-conceived one-dimensional" marketing by marketing executive Robert Harper largely contributed to Fight Club's lukewarm box office performance in the United States.
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Video Length: 26
Date Found: June 20, 2010
Date Produced: June 20, 2010
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July 18, 2011
Diamond Candles FB page: *Giveaway will end July 23, 2011 (sorry this was posted late!) *WEEKEND GIVEAWAY WINNER WEEK 1: *please reply back to me via youtube message by July 23 or new winner will be chosen! *Winners generated through Random.org Diamond Candles: HOW TO ENTER: ...
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July 18, 2011
To Enter: You will need to be subscribed to my youtube channel and answer these questions in the comments box below.  1: What’s you favourite item from dollybowbow.co.uk 2: What new item or items would you like to see on Dollybowbow.co.uk? Take a look on the website to choose! ...
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July 18, 2011
Ждем ваши комментарии тут:
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July 18, 2011
Das lang erwartete Video ist da - die Sommer Must Haves 2011 - Ich hoffe euch gefällt das Video und meine Freude dieses Video zu drehen bestrahlt euch :) Über eine aktive Beteiligung und Unterstützung in Form eines Daumen Hoch und Kommentars würde ich mich sehr sehr sehhhhr freuen :) Regeln um ...
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July 18, 2011
This is how i lost. With terrible connection.  1. Bounce me off with the grenade so i cant shoot him 2. Stickies wont work + Shotgun 3. BR Duel.. Finally... what happens?
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