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CEO Craig Sherman on how the social gaming community is growing, and why he’s banking on advertising Despite the fact that most social networking or gaming sites are making a mint off of virtual goods, Gaia Online, a social gaming company for teens and 20-something-year-olds, expects advertising to become a greater part of its revenue stream. Seven-year-old Gaia, which currently has nine million monthly uniques, and 85% of an audience based in the US and Canada, is generating over $1 million a month in virtual goods sales, said Craig Sherman, who became CEO of Gaia in 2005. Today, virtual goods sales accounts for 2/3rds of the revenue. Over time, Craig expects virtual goods to be 50% of revenue with advertising accounting for the other half. Craig wouldn't disclose the CPMs (cost per thousand impressions), but said Gaia ...   [ Read more ]
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Video Length: 0
Date Found: July 23, 2010
Date Produced: July 23, 2010
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 VatorNews.tv |
September 02, 2010
Former CEO of Gaia Online shares his view on the evolution of gaming and what’s in store for Gaia This summer, I caught up with Craig Sherman, formerly CEO of Gaia Oline, an online hangout/virtual world primarily for teenage girls. This interview was taken before Craig stepped down as CEO. ...
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 VatorNews.tv |
August 31, 2010
Startup attracts 11 angel investors, including Keith Rabois, Russ Fradin, Dave McClure and more Empowering people with an ability to make connections and the tools to attract an audience is what the Internet is all about. And, Udemy hopes its new round of financing will help them do that for ...
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 VatorNews.tv |
August 27, 2010
Vator’s Startup Sessions takes you into the creative startup culture of iPhone app developer, Smule (Note: This mini-documentary was originally posted in April 2010. But we wanted to highlight it again because we thought it was so cool.) I've been a fan of Smule since the company ...
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 VatorNews.tv |
August 23, 2010
Craig Sherman, former CEO of Gaia, talks about continuous deployment and listening to the user Given the popularity of online communities, it’s always useful to hear from those experienced at building them talk about their failures and the lessons they learned from them. One of my favorites ...
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 VatorNews.tv |
August 23, 2010
Profitable and growing, SideReel is becoming the place to track TV shows Despite the many number of video-tracking and video-search engines that have emerged and gone bust, SideReel continues to grow like gangbusters and become profitable. All this on just a relatively little amount of ...
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