Interview (4) with CEO and co-founder Richard Rosenblatt on publishing the world’s content This is the fourth part of my interview with Richard Rosenblatt, CEO and co-founder of Demand Media, a new media company whose goal is to publish the world's commercial content. In the first three interviews (conducted last fall), Richard first talked about Demand's innovative and scientific approach to content creation and Demand's financial outlook and whether an IPO was in its future and how Demand fits into the media landscape. In this interview, Richard talks about why 'service journalism' is relevant to the consumer and importantly the "intent" of the consumer. For instance, if someone wants to know how to eat well, they could read an article on Demand's Livestrong property titled Heart-healthy eating, which advise people to reduce the consumption ...   [ Read more ]