I figured that I’d better get on making my SXSW 2010 recap video before: a) I started to forget the details of my experience, and b) It became too late to publish as a piece of relevant content. I decided to take a slightly different angle to summarizing my time in Austin. Most people will focus on the technologies and innovations that they heard about and discussed. And, while that's a vital part of SXSW and I am also interested in those aspects of the conference, I wanted to focus on something different. I decided to focus on how creative people can better convey their ideas in an environment where the time and attention to pay attention to those ideas is ridiculously scarce. Hilarity ensues. In this episode: SXSWi 2010, ideas in an environment of scarcity, Ze Frank, viral videos, slow Twitter, Battledecks, name dropping.