As the country continues to struggle with the catastrophic oil spill in the Gulf of Mexico, the damage has again elevated the importance of requiring businesses to operate in an eco-friendly, socially responsible manner. Sure, more corporations are focusing on social responsibility and sustainability, but are they really making a difference? According to a recent international survey in Corporate Responsibility Magazine, nearly 70% of companies surveyed admitted they couldn’t measure the impact of their "green" initiatives. The sustainability movement is gaining momentum every day, but the harsh reality is that in order to be globally adopted, there must be a way to review and reconcile the demand for sustainability with the requirement for profitability. The solution? Sustainability reporting that integrates financial and non-financial data to deliver a more complete view of the business. Reporting that connects corporate financial performance with corporate environmental, social and governance (ESG) behavior. Reporting that delivers a holistic view of the business to improve information transparency and traceability for every stakeholder. Learn more about the news standards being developed to create integrated sustainability and financial reports to give a clear picture of a company's overall performance. Erin Meezan - Interface, www.interfaceflor.com Greg Janecek - Reddwerks, www.reddwerks.com Jay Whitehead - The Post Carbon Economy, postcarboneconomy.net Anthony Holm ...