tonycoll.co.uk Get in touch on tony@tonycoll.co.uk or (+44) 117 987 0442 Why does video matter? A live video link with moving picture and sound tops everything except being in the same room with someone; a pre-recorded video with sound and moving picture comes a close second, which is a good reason to put video on your website. Visiting a website is a bit like going into a restaurant and waiting by a sign that says "please wait here to be seated". If no one came to seat you, you’d be pretty annoyed, and would soon walk out. On a website, if you just see text, it's a bit flat and impersonal; if see a video thumbnail of a smiley person, you feel there's someone there to welcome you in and show you round, it's the same psychological feeling. So you're more likely to click on the link than not, and stay longer on the site. And the other great reason to have a video on your website is Search Engine Optimisation or SEO. Google loves video. A well optimised video will pull you up the Google rankings quicker than anything else. Can I make a web video myself? Yes, of course you can. Pocket-sized domestic video cameras nowadays shoot in full HD and produce great results, especially outside. The technology of video production has become incredibly cheap and accessible over the past few years: it's entirely possible to film and create your own "how to" video, distribute it on YouTube and other video sharing sites, and this may be fine for what you need. The other and increasingly <b>...</b>