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AUSTIN — Justine "iJustine" Ezarik, a Web video celebrity and producer, has leveraged her skills and enormous network of followers into a cottage industry of branded content for major companies, including GE, Intel, and Nikon, she told Beet.TV at SXSW last weekend.  While her business is coming along, the challenges in creating and monetizing branded content can be daunting, she says. She explains that the branded clips must be relevant to her following, which is principally teenage girls. She also says that setting a value on her work, outside of a cost-per-impression formula, can be a hard sell with sponsors. Quite an informative chat with this important innovator in our field. Hope you will watch. Andy Plesser, Executive Producer
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Video Length: 0
Date Found: March 18, 2010
Date Produced: March 18, 2010
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 Beet.TV |
July 12, 2011
In its global report on the state of advertising, advertising media buying firm ZenithOptimedia predicts that the Internet will pass newspapers in 2013 to become the second largest advertising medium, well behind television. The Internet is the fastest growing sector globally; it will rise ...
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 Beet.TV |
July 07, 2011
In making online video buying decisions, marketers face the choice of spending more for video when they know where their ads are placed versus paying less when their ads are matched with videos through exchanges and video ad networks, says Vipin Mayar, Global Director of Performance Analytics ...
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 Beet.TV |
July 05, 2011
I am very pleased to report that AOL Video is the exclusive sponsor of Beet.TV for the months of July and September. We are hosting display and pre-roll ads, and will produce three, news-making Webcasts, live from the AOL studios in New York and Los Angeles. Stay tuned for details on this ...
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 Beet.TV |
July 04, 2011
Subscribes of a limited number of cable services were able to access ESPN’s live streaming of the Wimbledon matches on their mobile devices for the first time. The programming was ad free, but that will change as ESPN will add in-stream advertising to its digital delivery later this year, says ...
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 Beet.TV |
June 29, 2011
Specific Media, one of the biggest online advertising networks, has purchased MySpace from News Corp. for $35 million today. We spoke with CEO Tim Vanderhook recently about growth of the Irvine-based company, which is now one of the industry’s largest video ad networks with its $55 million ...
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