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Cross-channel marketing measurement and optimization has been around in at least rudimentary forms for a while now. Urchin, which became what we know today as Google Analytics, supported and popularized a technique of URL tagging that allowed web analytics to speak the language of the marketer. These UTM tags allowed Urchin to record marketing campaign data alongside other analytics data, providing some insight into which efforts were producing results.The world of web analytics certainly has evolved a great deal, but UTM tagging of campaign links remains an extremely important activity. New analytics like our own Performable Lifecycle Analytics offering use these same tag formats to associate browsing behavior to marketing campaigns.Sarah Hodges of Counterpillar was kind enough to give us a nice introduction to the 5 UTM tags, which you can watch below or on iTunes.To recap, there are 5 UTM tags:Campaign (utm_campaign) Medium (utm_medium) Source (utm_source) Term (utm_term) Content (utm_content)Campaign represents your top-level, multi-channel marketing effort. Medium represents the channel in which the link is appearing. Source breaks Medium down, and commonly represents a particular traffic-driving property/site. Term is most often used in search marketing though it is available for creative use elsewhere. Content is commonly used in search marketing to identify ad copy, though it is also a great candidate to hold a custom parameter.We’ll be continuing this series on URL tagging! Next up will be an explanation of how to tag your urls on a day to day basis, using the Performable Super URL Builder.
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Video Length: 0
Date Found: March 15, 2011
Date Produced: March 03, 2011
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July 17, 2011
In this video James Darknell reveals the very handy item drop methods for Place and Align.  (00:02:51 / 12.5MB)
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July 17, 2011
DirCaster Update, Dr. Bill.TV web site update, Thinking Worlds game development system now FREE, getting 'touchy-feely' with a robot? Browser usage data, IE and Firefox falling. LibreOffice 3.4.1 fixes bugs, GSotW: Xboot - utility to create USBs and ISOs
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July 17, 2011
AppAdvice Daily with Robin Rhys is your ultimate App News, Reviews and Tips resource for any iDevice.
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July 17, 2011
Sommerspecial med del 1 af 3 fra Kickstart Din Mac-aften :)
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July 17, 2011
Wil je net even wat meer geluid halen uit je iPod, smartphone of zelfs uit je notebook? Dan kan een draagbaar mini speakersysteem uitkomst bieden. Wij bekijken er een aantal en bespreken de voor- en nadelen. Wie een laptop zoekt om op te gamen wil naast een groot scherm en snelle processor ...
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