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 TubeMogul, the Emeryville-based video syndication and analytics company, has entered into an agreement with Brightcove to provide analytics tools to the big Boston-area video services company.   Analytics around Web video usage has become essential to many publishers and advertisers. While TubeMogul’s analytics tools are integrated with other video services companies, including thePlatform and Castfire, the deal with Brightcove will allow TubeMogul to market directly to Brightcove's big corporate customers.Here is the joint press release.More on this development reported by Erick Schonfeld at TechCrunch.TubeMogul's New Cost-Per-View ProductLast month in San Jose we spoke with Brett Wilson, TubeMogul's CEO and co-founder. In this video, he told us about a new company initiative, a "cost-per-view' product for publishers and marketers seeking to reach targeted online audiences.The company has signed on several major advertising agencies for the new service. This new product will also be available through the new Brightcove alliance, Brett told me.Andy Plesser, Executive ProducerDisclaimer: Beet.TV uses TubeMogul to syndicate our videos to 15 different sites with the click of a mouse. This is a free service which we find quite useful. Brightcove is a sponsor of Beet.TV
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Video Length: 0
Date Found: December 08, 2009
Date Produced: December 08, 2009
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 Beet.TV |
July 12, 2011
In its global report on the state of advertising, advertising media buying firm ZenithOptimedia predicts that the Internet will pass newspapers in 2013 to become the second largest advertising medium, well behind television. The Internet is the fastest growing sector globally; it will rise ...
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 Beet.TV |
July 07, 2011
In making online video buying decisions, marketers face the choice of spending more for video when they know where their ads are placed versus paying less when their ads are matched with videos through exchanges and video ad networks, says Vipin Mayar, Global Director of Performance Analytics ...
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 Beet.TV |
July 05, 2011
I am very pleased to report that AOL Video is the exclusive sponsor of Beet.TV for the months of July and September. We are hosting display and pre-roll ads, and will produce three, news-making Webcasts, live from the AOL studios in New York and Los Angeles. Stay tuned for details on this ...
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 Beet.TV |
July 04, 2011
Subscribes of a limited number of cable services were able to access ESPN’s live streaming of the Wimbledon matches on their mobile devices for the first time. The programming was ad free, but that will change as ESPN will add in-stream advertising to its digital delivery later this year, says ...
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 Beet.TV |
June 29, 2011
Specific Media, one of the biggest online advertising networks, has purchased MySpace from News Corp. for $35 million today. We spoke with CEO Tim Vanderhook recently about growth of the Irvine-based company, which is now one of the industry’s largest video ad networks with its $55 million ...
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