Facebook In-Depth Module 1: The Big Picture L2 - NYU SternThe Playbook for a Global Facebook StrategyMICHAEL LAZEROWCEO, Buddy MediaThe Most Innovative Integrated Facebook CampaignsLAUREN INDVIKEditor, MashableFour PredictionsSCOTT GALLOWAYFounder, L22010 was the year of Facebook. In 2010, Facebook overtook Google as the most popular U.S destination on the Internet and also started commanding the largest market share of online display ads in the U.S. With more than 500 million active global users sharing 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) every month, Facebook has become the default operating system of the Internet. Furthermore, with several major brands receiving more traffic to their Facebook pages than their branded URLs, building a compelling Facebook strategy has become an increasingly important part of marketing your brand and connecting with consumers.Facebook, In-Depth is an intensive clinic that educates marketers and senior management on the world’s largest social network. L2 invites an unprecedented group of scholars, thinkers, entrepreneurs, technologists, and exemplar brands to put together a daylong curriculum on Facebook.