Zynga director of product, Siqi Chen, on why designing social games is more 'art' than science At Eric Ries' Startup Lessons Learned event, held last Friday, one panel came together to discuss how startups should think about Web design in the most cost-effective way. They were among the several hundred people attending the gathering to either share their insights or hear more about the "lean startup way" - an atypical Silicon Valley approach to building a company that calls for quick product releases, constant measurement of those releases, and importantly - learning from those releases. Siqi Chen, who’s interviewed here, was on the panel focused on design. Siqi was cofounder and CEO of Serious Business, a maker of social games that sold to Zynga this past February. Dave McClure, who runs FF Angel, a seed-stage investment ...   [ Read more ]