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Starting today and for the next two weeks, Beet.TV’s 800 videos will feature a 30 second post-roll ad campaign for "Changing the Present," a nonprofit organization that connects consumers with a choice of 1500 charitable gifts.   Earlier this month, I interviewed Executive Creative Director Kevin McKeon of StrawberryFrog, the highly regarded advertising agency responsible for the campaign. The ads begin as conventional commercials for pricey cars or jewelry and then there's a shock: The new Lexus is a goat, in an appeal to provide funding for livestock for impoverished farmers. A jewelry box contains a hypodermic needle in an appeal for funding for polio vaccinations for entire villages. "It's just to get people to think about gift giving in a different way and to do it in a way that's unexpected for that category," he says. "They're usually very sappy or make you feel guilty. [Our purpose is] to bring a little humor to it, to not make people feel like you're a bad person if you don't do it, but just to get them to remember that idea." These are great ads for an important cause. We are pleased at Beet.TV to host the ad for the next couple of weeks. We hope that our colleagues in the online video content creation and syndication will integrate more public service messages into videos; it's important. The post roll ad is being implemented and hosted by Blip.tv. --Kelsey Blodget, Associate Producer
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Video Length: 159
Date Found: March 15, 2011
Date Produced: December 29, 2008
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March 17, 2011
A quick how to guide from The Human Manual showing you how to change your theme on your LG Optimus 7. For more LG tutorials visit our website or
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March 17, 2011
A quick how to guide from The Human Manual showing you how to change your home screen wallpaper on your LG Optimus 7. For more LG tutorials visit our website or
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March 17, 2011
Play to win with the Cyborg R.A.T. 7 CCB437080002/04/1 Gaming Mouse. Uncompromising, unparalleled, and unmatched, this Cyborg R.A.T. 7 CCB437080002/04/1 Gaming Mouse helps you play like the pros, combining state-of-the-art technology with a jaw-dropping array of customizable features to produce ...
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March 17, 2011
Do you want to watch dvd movies on smart phones? you need to convert dvd to 3gp. DVDfab DVD Ripper will help you to convert dvd to 3gp wtih high speed and excellent quality.
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March 17, 2011
Erectile dysfunction in young men is curable especially if it is only due to psychological interruptions such as when a man is not sexual experiences, if it is his first time or even if he feels stressed and pressured. The cause of Erectile Dysfunction in men is usually because the blood flow ...
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