Truveo, the video search engine that's spent the last 18 months powering other sites, is set to unveil Thursday its new strategy to be a destination site for videos across the Web. While many companies opt to provide software and services as a third-party provider -- which is often the easier road to take given how difficult it is to gain traction as an online destination site - Truveo apparently sees the opportunity to dominate a space that has not produced any clear winners. Truveo, which was sold to AOL last year for $50 million, now has 40 million monthly unique visitors, 40 million videos indexed across the Web, about double the number of videos a couple months ago. Half the videos come from user-generated video sites, like YouTube.com. Clearly, Tim Tuttle, Truveo's co-founder and CEO and SVP of AOL video doesn't want to end up like Inktomi, the hot Web search engine that could have been the top consumer destination search engine if it didn't lose its way by focusing on providing third-party features for other portals, such as Yahoo. Google started off providing search for other companies as well.