Msnbc.com, the first major U.S. news site to provide embeddable videos, is moving to monetize its embedded videos and has a new association with YuMe, the Redwood City, California-based video ad network. Msnbc.com will continue to manage advertising on its own site, as YuMe will manage video insertion, sales and reporting for the embedded videos. While msnbc.com has massive traffic and scale, the company sees opportunities on non-company sites where the videos appear.  Historically,  advertisers have been apprehensive about where an embeddable player might appear  with an ad outside of the media brand. YuMe says that viewers of embedded videos are even more engaged. The selection and presentation of a specific clip on a Web site or blog means that video will have enhanced audience engagement.Last week we caught up with YuMe CEO Michael Mathieu who gave us the overview on embeddable players, the msnbc.com deal and the look of YuMe video ad units.Earlier this month, YuMe raised $2.9 million in equity funding, Venture Beat reported.Here’s the news reported by the Associated PressHere's the press release. Andy Plesser, Executive ProducerVideo TranscriptMichael Mathieu:  Our value to MSNBC is really twofold. One is being able to enable advertising within all of their embeddable players, and secondly what we do is we sell all of the ads within those embeddable players. So we bring in ad revenues for MSNBC. So really we're in that technology business so we empower that widget, that imbeddible player to be monetized and secondly we actually monetize it for them. So we generate revenue. Andy Plesser:  And what kind of ads are inserted into the embeddable player?Michael Mathieu:  Well we, the way we sell as an ad network is we sell by channel. So anybody who wants the news channel, for example, and it could be anywhere from a Kelloggs or a Coke, any advertiser who really wants to reach that demographic, we typically put in a 15 second pre-roll into that embeddable player ...