Simon Sinek (@simonsinek) created a simple model, The Golden Circle, that codifies what makes the most inspiring people and organizations so successful and influential. Beginning as a student in anthropology, Simon Sinek turned his fascination with people into a career of convincing people to do what inspires them. Through his struggle to rediscover his excitement about life and work, he made some profound realizations and began helping his friends and their friends to find their why — at first charging just $100, person by person. Never planning to write a book, he penned Start With Why simply as a way to distribute his message. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them. Now Simon takes the next step. After why comes : trust. www.tedxmaastricht.com What is TEDx? In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxMaastricht, where x = independently organized TED event. At our TEDxMaastricht event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized. Please take a look at