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 There are multiple methods for capturing data about your company’s website, but interpreting that data and subsequently implementing the results into a feasible business/marketing strategy can present quite a challenge. Michael Stebbins, VP of Marketing for ClickTracks, talks with Mike McDonald of WebProNews at PubCon about the significance of metrics and analytics in pushing onward toward Web 2.0.The practice of metrical analysis in the early days of the web was primarily aimed at gauging raw numbers such as hits, clicks, page views, etc. As the Internet (and online marketing by extension) continues to develop, it becomes pertinent to not only gauge the volume of traffic to a business site but also to use analytical tools to interpret user intent. For example, measuring the time the user spent on the company website, correlated with the search term that brought the traffic originally, could provide webmasters and marketers with insight into the perceived contextual relevancy of their ad placement and landing page content.
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Video Length: 0
Date Found: April 10, 2009
Date Produced:
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 WebProNews |
July 15, 2011
WebProNews recently had the privilege of talking with Matt Mullenweg, the founding developer of WordPress. The blogging platform rolled out its latest version, WordPress 3.2, on July 4th and hopes to bring a faster and lighter approach to the service.
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 WebProNews |
July 14, 2011
What do you think about social media etiquette? Common sense tells us that etiquette can be useful, but some argue that the lack of it has added to the success of social media.
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 WebProNews |
July 12, 2011
While social media seems to be the newest and coolest form of marketing, we have seen that more traditional forms of marketing, such as email marketing, are still effective. Ben Lerer, the co-founder of lifestyle website Thrillist, further proved this idea in a recent interview with WebProNews.
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 WebProNews |
July 10, 2011
A new mobile app called Banjo recently launched with the goal of helping people discover what they’ve been missing across social networks. No, it’s not another social network. Instead, as Damien Patton, the CEO of Banjo, explained, it acts as a layer on top of existing social networks.
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 WebProNews |
July 07, 2011
Consumers know that security can be a concern on their desktop, but what many don’t realize is that security can also be a concern on mobile devices. Scary, right? A lot of consumers treat their mobile device just as they would their home computer, which often means that they access ...
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