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The pharmaceutical industry leaves little to chance when it comes to marketing. The drug lobby sends out some 16,000 sales reps to doctors' practices every year. The estimated 25 million visits carry a price tag 2.5 billion euros. The companies hope the campaigning will encourage the doctors to prescribe their products, but many doctors insist they are immune to big pharma’s influence.
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Video Length: 0
Date Found: September 08, 2010
Date Produced: September 03, 2010
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October 19, 2010
The work designed by the Coop Himmelblau architectural cooperative ranges from commercial buildings to residential projects. Their unique asymmetrical structures strive for freedom from constrained formalism. DW takes a look at the co-op’s past and present projects.
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October 07, 2010
Jochen Wolff has become something of an honorary Easterner. The magazine editor puts out "Super Illu," which has successfully catered to East Germans for two decades now.
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October 07, 2010
Sausage with curry ketchup is a fast-food favorite in Germany, and Berlin claims the specialty as its own. An author who spent three years researching the currywurst phenomenon in Berlin has just published a new book.
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October 07, 2010
Sausage with curry ketchup is a fast-food favorite in Germany, and Berlin claims the specialty as its own. An author who spent three years researching the currywurst phenomenon in Berlin has just published a new book.
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 sevenload |
October 07, 2010
Germans over 50 are not only healthier and fitter than their parents and grandparents were - they also have a lot more money to spend. And travel operators want to get a piece of the action, offering tours especially designed to fit their needs.
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