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J. D. Power and Associates June 10, 2010 “PIN Optimal Auction Vehicle Distribution (ODAV) System: Applying Price Forecasting, Elasticity Estimation, and Genetic Algorithm to Used Vehicle Distribution” by Jie Du, Lili Xie, and Stephan ...

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P&G Asia Pacific June 10, 2010 “Marketing Mix Recommendations to Maximize Value Growth at P&G Asia-Pacific.” by V Kumar, Jia Fan (University of Connecticut), Rohit Gulati, and P Venkat (P&G Asia Pacific) The team ...

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J. D. Power and Associates June 10, 2010 “Incentive Planning System: A DSS for Planning Pricing and Promotions in the Automobile Industry” by Professor Jorge Silva-Risso from the University of California, Riverside, and J.D. Power’s ...

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Allstate June 10, 2010 03 “BRAN*EQT: A Model and Simulator for Estimating, Tracking, and Managing Multi-category Brand Equity at Allstate” by Venkatesh Shankar, Pablo Azar, and Matthew Fuller In the BRAN*EQT study the ...

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Allstate June 10, 2010 03 “BRAN*EQT: A Model and Simulator for Estimating, Tracking, and Managing Multi-category Brand Equity at Allstate” by Venkatesh Shankar, Pablo Azar, and Matthew Fuller In the BRAN*EQT study the ...

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IBM June 10, 2010 “The Power of CLV at IBM” by V. Kumar, Denise Beckman, Tim Bohling, Rajkumar Venkatesan This work involves a carefully planned and implemented program within IBM to optimize the number of times ...

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Tele.Ring June 10, 2010 “Planning New Tariffs at Tele.Ring – An Integrated STP Tool Designed for Managerial Applicability” by Martin Natter, Andreas Mild, Alfred Taudes, and Udo Wagner Telering is a leading cellular ...

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Jetstar June 09, 2010 "A Dynamic Model of Consumer Choice to Brand Development" by John Roberts of the Australian National University and London Business School, Peter Danaher of Melbourne Business School, Alan ...

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Prudential May 29, 2010 "Uncovering Implicit Customer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities Variable Annuity Sales" by V. Kumar of Georgia State University, and Denish Shah ...

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Bayer May 29, 2010 "Dynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities at Bayer"by Marc Fischer of the University of Passau, Sönke Albers of the ...

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Bayer May 29, 2010 "Dynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities at Bayer"by Marc Fischer of the University of Passau, Sönke Albers of the Chrisitan-Albrechts University ...

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Inofec May 29, 2010 "Marketing Profit Impact: Quantifying Online and Offline Funnel Progression at Inofec"by Thorsten Wiesel of the University of Groningen, Koen Pauwels of Ozyegin University and Joep Arts of VU ...

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Legatum IAP 2010 Seed Grant Team: mSurvey May 20, 2010

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MIT 100k Business Plan Competition Final Show May 20, 2010

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Simchi-Levi on Supply Chain Myth #5 April 27, 2010

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Steve Eppinger on his Product Design Program April 08, 2010

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Steve Eppinger on Product Development for ... April 08, 2010

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Steve Eppinger on Complex Product Development ... April 07, 2010

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Steve Eppinger on Exec Ed Custom Program April 07, 2010

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Prof Arnoldo Hax on Executive Education March 31, 2010