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In this video we look at the business of Barbie, aka. Barbara Millicent Roberts. Inspired by her daughter Barbara, Ruth Handler created Barbie and suggested the idea to her husband Elliot, a co-founder of the Mattel toy company. With two Barbie dolls sold every second of every day, Barbie is the most successful doll ever. Launched at the 1959 International Toy Fair for $3, Barbie initially sold over 351,000 units in its first year in the market. With over 1 billion units sold since 1959, Barbie is the # 1 selling doll of all time and a cultural icon; inspiring over 70 designers including Calvin Klein, Gucci and Versace. Totally Hair Body - launched in 1992 - remains its most popular doll, with 10 million units sold in three years (1992-95). In recent years, Mattel faced heightened competition from MGA Entertainment’s Bratz dolls, but in 2008, it won a copyright infringement lawsuit. Today, over 90% of girls aged 3 to 10 years own a Barbie doll.
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Video Length: 0
Date Found: March 16, 2009
Date Produced:
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WatchMojo |
March 24, 2009
Advisers are always looking for ways for us to spend more money. In this video we learn about scent marketing which stands out from the visual and audio ads. We sits down with Maureen Morrin, a marketing professor from Rutgers School of Business, to discuss the connection between scent and ...
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WatchMojo |
March 16, 2009
In this video we look at the business of Barbie, aka. Barbara Millicent Roberts. Inspired by her daughter Barbara, Ruth Handler created Barbie and suggested the idea to her husband Elliot, a co-founder of the Mattel toy company. With two Barbie dolls sold every second of every day, Barbie is ...
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WatchMojo |
March 16, 2009
In this video discover a wide selection of cool stuff including gadgets, gizmos, and gift ideas. From the Microsoft SideWinder Mouse with its unique shape and button positions that is engineered for fast, comfortable, precise gaming action to the ultimate mobility and ultra-sleek LifeCam Show .
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WatchMojo |
January 14, 2009
In this video get expert advice on how to protect yourself from identity thieves and other internet threats.
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WatchMojo |
January 06, 2009
In this tech clip WatchMojo digs into the phenomenon of cell phone texting and finds out why it has become so popular and important nowadays.
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